Blog

We are always looking to apply marketing best practices and the most effective marketing trends towards student recruitment.  The GenZ Marketing Playbook from Ad Age provides a great overview of Gen Z and how to market to them. Some important takeaways are:

(5 minute read)

While there are a variety of approaches to direct mail, there are certainly some best practices that can help you improve the level of engagement from your student search mailing, as well as improve its ROI. After more than a decade of experimenting and testing student search mailings, following are some practices that we would suggest to improve your success.

Can your institution do a better job of leveraging data to improve student recruitment and marketing success? Our lead article from Brand Quarterly explains how an analytics platform will help improve your marketing results.

The other four articles this month—plus last month’s most read article—also provide you with insights and strategies to enhance your search efforts.

What constitutes “amazing” customer experiences in 2017 is... a new breed of hyper-personalization that puts the customer’s individual preferences, history, and current situation at the center of every contact with a brand. - Selligent
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Everyone wants to be amazing. But, sometimes it can feel like “amazing” is a moving target, especially when it comes to the level of personalization your prospects expect from you.